Illamasqua TO BE ALIVE collection!

“TO BE ALIVE is a raw state full of living, movement, life, feeling, spirit and emotion. It is the freedom to surrender and to be still, a maelstrom and a moment. The force that moves us to be chaotic yet peaceful, we are always in emotion and in motion.” Illamasqua Creative director, Alex Box.

illamasqua1This summer we delve into the spirit of color, seeking the force of feeling and emotion through make-up, in particular creating a ‘blue movement’ in this season’s collection.

“Blue is the color of pure mind, healing clarity and stillness that gives way to movement and spirit, the authentic self and true gesture.” – Alex Box. To celebrate this movement, we here at Illamasqua have launched a collection dedicated to blue, portraying the beauty and clarity of its vivid, alive connotations.

New PALETTE in SPIRIT

Four color-intense eye shadows including cream and powder finishes, Spirit Palette contains Powder Eye Shadows in Cascade (ultraviolet light), Inspire (rich true blue) and Refine (intense midnight blue) combined with Shimmer Cream Eye Shadow in Awaken (delicate ice blue). Can be worn alone for a simple touch of blue or blended to create a deep, azure/sapphire smoke.

New GLAMORE LIPSTICK in VENDETTA

Color intense, rich cobalt blue lipstick enriched with moisturizing Vitamin E, Glamore Lipstick in Vendetta provides a long-lasting satin finish in a smooth, hydrating formula that glides onto lips without compromising on color pay off. The ultimate electric blue statement.

New SHINE LIPGLOSS in IRIDESCE

The newest lipgloss formulation to our range, this shine effect reflecting formula can be used on its own or with lipstick to enhance color and add definition. Iridesce’s light texture also glides onto lips and provides an ultra-shine veil without a tacky finish.

New NAIL VARNISH IN PRISMATIC

An optical opalescent, two-tone effect Nail Varnish in our long-lasting, award winning chip resistant formula. Apply two coats of this dimensional aqua tone color for a perfect, professional finish.

Prices:

PALETTE in SPIRIT – AED 255

GLAMORE LIPSTICK in VENDETTA – AED 150

SHINE LIPGLOSS in IRIDESCE – AED 135

Illamasqua TO BE ALIVE collection is available in:

ABU DHABI

Areej store, Al Wahda Mall +9712 4437055

Areej store, Marina Mall +9712 6815662

Al AIN

Areej store, Al Jimi Shopping Center +9713 7633321

DUBAI

Illamasqua Store, The Dubai Mall +971 4 3399208

Illamasqua Store, City Center Mirdif +971 4 2843797

Areej Store, Mall of the Emirates +9714 3405223

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Naz ♥

Note: This is a press release, aiming at promotion to a wider audience. I am not compensated in any way for the publication of this post.

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