‘Deema’ to Launch New Collection for the First Time in UAE
Traditional Arabic Designs with a Modern Twist Using the Finest Gems and Materials
Award winning design house Deema specializes in the creation of bespoke luxury jewellery, chinaware, and fine artefacts. The brand, led by Mother and Daughter design duo Shadya and Suad Al Riyami, was founded in 2008 as the first ever fine jewellery brand to be born in Oman.
Featuring one of a kind, handmade creations inspired by arts, heritage, nature and culture; Deema’s pioneering fourth collection will be available in September for the first time in the UAE; via the soon to launch e-commerce site www.deemaoman.com. The highly anticipated new collection boast unique pieces of the highest quality; with an emphasis on excellent craftsmanship and an innovative twist on traditions, the brand reflects the very essence of luxury.
Four distinct lines make up the Deema brand; Islamic Heritage, Heritage, architecture, and Nature, each including its own beautiful assortments, with individual inspirations and telling their own exceptional story.
The Peace Collection
Luminescent, lemon quartz, blue topaz and blue aquamarine stones are blended with 18K yellow gold and diamonds to create the Islamic eight-pointed star pattern, promoting the heritage and richness of Islamic patterns and architectural designs; the inspiration behind the collection.
The Harmony Collection
Richly hued blue and green gemstones conjuring up thoughts of deep oceans, compliment perfectly with lavish 18K white gold and diamonds, to create astonishing beauty in this luxurious collection. The materials symbolically reflect the nautical heritage of the Arabian Gulf region; the blues representing the seas that connect the land with the rest of the world in harmony.
The Palm Collection
Amethyst gemstones and diamonds are intricately set against earthy tones of sapphire dark green, light green and 18K yellow gold; evoking thoughts of the true beauty of mother nature. The ‘Palm’ is inspired by the striking date trees; the fruit of the Middle East.
Other Deema collections include Eqaam, Deco Art and exclusively for men, Oman El Izz, Opera and Riyam.
Note: This is a press release, aiming at promotion to a wider audience. I am not compensated in any way for the publication of this post.