You see different makeup looks every day, ranging from show makeup to the more subtle–but clearly contoured daily look. It’s fun to experiment every so often, but when the unusual becomes the norm, are there still benefits to nailing the natural look?
Back to Basics
It’s easy to load up on all the expensive foundation and powders, but none of them will mean anything if your skin is still not its best underneath. At the end of the day, when you go home to rest, you will take all of the makeup off and face your true self in the mirror. It would be great if you like what you see, wouldn’t it? That’s why the sales of moisturizer online and even of other beauty products in physical stores continue to grow; even though there might be more hype around theater-like looks, it’s what’s underneath that still matters to beauty experts.
The whole world is going into a green revolution. While we’re working on reducing our carbon footprint, however, we still need to live in a world where pollution is an everyday problem. You can only escape it so much. There might be some measures you can take to protect yourself from the bulk of it, but your skin, which is the protective barrier of your muscles, is exposed to air and all the pollutants it carries. They may be invisible, but they are definitely far from harmless. Now, one might argue that thicker makeup means not exposing your skin to the pollutants, but think of it this way: that thick layer of makeup is not easily removed, and when they build up on the surface of your skin, they become a separate problem in the form of breakouts.
Bold Outfits are on the Rise
Say what you want about the price of fashion, but one thing’s for sure: people love to dress up. Now, in fact, they are into conspicuous consumption. When they own a new item, everyone on their social media feed just has to know about it. What this means for makeup is a need for more muted looks because, well, bold outfits and even bolder makeup simply do not match. You need them to complement each other, and if one is already drawing all the attention, the other could do with a little step back.
Honestly, Rules Don’t Apply Anymore
It’s easy to write a list of do’s and don’ts when it comes to makeup, but if you’ve been to some of the most progressive cities in the world, you’ll notice a trend: people dress up however they want. It’s a great step forward for self-care and self-esteem empowerment, and it’s also a market in itself, but most importantly, it breaks the rules and molds that people used to live within. Gone are the days of you turning to beauty gurus to cop their look down to the finest lines. Now, if you can come up with your own look by yourself, even better.
The rise of influencer culture perhaps has a lot to do with the change in the way we do our makeup nowadays. But at the end of the day, it’s still about what makes you feel beautiful.