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Review: Herbline Essentials AHA cream!

Hey friends!

Herbline Essentials recently launched a luxury range, a few months ago, called Premium Essentials. This range currently consists of two products: Intensive Age Defense Cream and AHA Cream.

Premium Essentials BToday my review is that of the AHA Cream. However, before that I would like to talk a bit about AHA. It stands for Alpha Hydroxy Acids, which are typically derived from food products including glycolic acid (from sugar cane), lactic acid (from sour milk), malic acid (from apples), citric acid (from citrus fruits) and tartaric acid (from grape wine).

You will mostly find Glycolic and Lactic acids in creams/peels because of their greater power to penetrate the skin. AHA helps in fighting skin aging, by helping along the production of collagen that keeps your skin firm, elastic and youthful. It helps to shed the dull layer of dead skin cells (the very top layer of your skin) and thus gives you a glowing look.

AHAs in cosmetic products, come at different concentration of active ingredients. Usually, at-home peel kits/creams have a concentration of less than 5%. For intensive effect on scarred/acne prone skin/mature and photo-damaged skin, there are chemical peels done strictly by professionals, in which the concentration can go as high as 50 – 70%. The usage of AHAs is not advised in the mornings as your freshly revealed skin is more prone to sun damage.

I don’t want this post to be super long and wikipedia-like!. So now that you know the basics, onto the review:

20140518_121826Herbline Essential’s AHA Cream has a concentration of 2 – 3 % and is recommended for all skin types. It specifically says here on the packaging that it can be used daily and only at nights.

This cream boasts a myriad of great, organic ingredients like : Coco palm wax, Castor oil, Rice bran oil, Grape seed oil, Wheat germ oil, Coconut oil, Apricot kernel oil, AHA, Shea butter, Lactic acid, Jojoba oil, Almond oil, Calendula oil, Sunflower oil, Green tea extracts, Aloe Vera gel to name a few!. Some might be allergic to certain herb extracts and as such I would suggest a patch test before you try this product. I did a 24 hours patch test and it went just fine.

When using products with active ingredients, it’s best to use it as the first product on the skin to aid better penetration. So, I first use a cleanser, then a toner and then the AHA cream and then continue with the rest of my routine. I will  talk in detail about how to layer different skincare products in an upcoming post.

The cream is white in color, thick, yet gets absorbed super fast into your skin. You don’t need a lot at one time. I have been using this cream daily, for the past two months and I have used up only 1/4th of the product!.

20140518_121451It says on the packaging, that it should be massaged gently onto dry face and neck. This is of utmost importance because if you apply this to a wet face, it combines with the water, becomes paste-like and makes absorption really tough. You will then need to keep massaging, to get it absorbed. But on a dry face, it works like a charm. You get a radiant look almost immediately. Your skin also gets a firm, smooth, soft and supple feel. I just love it!

The product comes in a glass jar, containing 50 gms. It has a white lid inside to keep the cream from smearing all over the main lid, which is golden in color. It’s smell is pleasant, though it doesn’t smell like any of the individual natural ingredients listed. It might be the smell of the lactic acid/AHA.

This product, being a luxury item with all the natural, organic goodness in it, costs a whopping AED342. If you can afford it, I would totally ask you to invest in this cream as it helps even out your skin and regular use helps break the bonds that hold dry and damaged cells together leading to healthy and fresh skin!.

You can buy this, along with other amazing Herbline Essentials products, from all leading pharmacies in UAE like Boots, Bin Sina and also from their online store. There is no shipping charge within UAE, which is a great deal!. To check out the AHA cream on their site, click here.

Have you ever used an AHA cream?. If yes, what are your thoughts on it?. Do leave a comment below. Don’t forget to take part in my ongoing Hello Summer Giveaway Hop, to win a giftcode worth $75 to spend at Minted.com. Giveaway ends on 28th May 2014 and is open to international participants!

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Note: I was provided this product for review purpose and all opinions are 100% my own.

New Luxury Skincare Range from Herbline Essentials!

Natural skincare meets high quality ingredients in Premium Essentials, a new luxury skincare sub-range from home-grown UAE brand Herbline Essentials

Herbline Essentials, the award-winning caring and consumer trusted,all-natural, home grown beauty brand, has just expanded its offering with the launch of Premium Essentials, a new luxury skincare category that complements perfectly its existing skin, body and hair care product line, already a top seller at leading pharmacies in the UAE and the region.

Inspired by the ancient philosophy of Ayurveda, made from 100% natural ingredients sourced in the Himalayas, as well as being paraben, paraffin and animal cruelty free, Herbline Essentials’ range reflects a holistic approach to beauty that is gaining momentum nowadays and sees market share soar globally for the all-natural beauty sector, whilst, importantly, it is also met with a lot of interest by discerning consumers.

“As the beauty industry evolves, women are expecting products boasting all-natural, luxurious ingredients, innovative and proven formulations, in beautiful packaging. Our mission is to provide just that: the purest, most effective, premium quality skincare through all-natural, high performance formulations. That’s why we are relentless in our search for wholesome, luxuriant and effective beauty products and that’s why we developed this new skincare category,” explained Aly Rahimtoola, Managing Director of Harmony Cosmetics and founder of Herbline Essentials.

“We believe that Premium Essentials can bridge the gap in the skincare market between the natural products women would like to use and the luxury products they crave for, and we are thrilled to introduce our new luxury range here in the Middle East, one of the most sophisticated and growing luxury markets in the world,” added Rahimtoola.

Premium Essentials will launch with two initial products featuring advanced anti-aging creams packed with vitamins and essential oils formulated for a truly luxurious feel on the skin and visible long lasting results.

Premium Essentials B

The Intensive Age Defense Cream is a rich luxurious cream that works by stimulating the skin cells in the body, creating a natural peptide to repair and rebuild collagen. The natural peptide is created through the mix of essential oils from mint, grape seed, sunflower and orange coupled with vitamin C and coconut powder. It also contains derivatives of olive oil containing four major antioxidants, allowing it to work as a cleanser, moisturizer and protector of skin.  Among these antioxidants are vitamin A and vitamin E promoting anti-aging benefits by restoring skin elasticity.

Alpha Hydroxy Acids (AHA) have been praised as the anti-aging miracle workers in the latest generation skincare, given their ability to help smooth wrinkles, hydrate the skin, help clear blemishes and lighten pigment spots. The AHA Cream from the Premium Essentials works as an light exfoliator to help break the bonds that hold dry and damaged cells together leading to healthy and fresh skin. It helps even out skin pigmentation, removes top layers of dead skin cells to defeat dull looking skin. Simultaneously it increases the elasticity and the thickness of the deep layers of the skin to help plump out wrinkles, fine lines and promote firmness. It contains active ingredients such as essentials oils from grape seeds, castor, coconut and almond blended with lactic acid, aloe vera gel, rice bran and shea butter to provide the ultimate anti-wrinkle and anti-aging results.

Product information

Premium Essentials will be on sale at all leading pharmacies in the UAE by the end of March 2014, with a roll out across the GCC later in the year.

The Intensive Age Defense Cream is retailed at AED380

The AHA Cream is retailed at AED342

Herbline Essentials is a certified member of PETA’s Beauty without Bunnies programme, the only company in the Middle East to do so to date and is included in the Skin Deep Cosmetics Database (www.ewg.org/skindeep), which is compiled by EWG in Washington DC.

To find out more about Herbline Essentials’ all-natural approach to beauty and their products, visit www.herbline-essentials.com.

About Herbline Essentials

Essentials is a range of truly natural beauty products for the face, body and hair. All products are made from 100% natural ingredients sourced in the Himalayas and adhere to the principles of Ayurveda to provide long term benefits for a healthy body and mind.

Established in 2005 and inspired by 50 years of extensive plant and mineral research, Herbline Essentials is a joint collaboration between Harmony Cosmetics and their Research and Development partners based in the foothills of the Himalayas.  The range is paraben and paraffin free and is also enrolled in PETA’s “Beauty Without Bunnies” program as a cruelty free brand.

The Herbline Essentials range of products is currently available at leading pharmacies in the UAE, including Boots, Bin Sina, Health First and United Pharmacies, including the Dubai Duty Free pharmacies at Dubai International Airport. The brand has recently started retailing in Kuwait and Pakistan, with plans to launch across the Middle East, South Africa and Turkey in 2013. Customers can also order online through www.herbline-essentials.com with worldwide shipping.

To find out more about Herbline Essentials’ Ayurvedic approach to beauty and their products, visit www.herbline-essentials.com, Facebook (www.facebook.com/herbline.essentials) or Twitter (www.twitter.com/hessentials) as well as www.natural.ae.

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Note: This is a press release, aiming at promotion to a wider audience. I am not compensated in any way for the publication of this post.