New Vaseline Spray & Go Moisturizer Offers Category Changing Innovation with a Continuous 360° Targeted Spray New Lotion That Moisturizes and Absorbs in Seconds, So Women Can Put Their Clothes Right On
Most women have lotions at home, but don’t use them on a daily basis as their biggest barrier is “lack of time.” Women know they should be using body lotion every day, but skip it because it takes too long to apply and absorb, slowing down their morning routine.
Vaseline introduces the Vaseline Spray & Go Moisturizer, a quick and continuous 360° spray lotion that moisturizes deeply and absorbs in seconds, allowing women to put their clothes right on after moisturizing and get on with their day. It leaves the skin instantly soft, not sticky or greasy!
Unlike traditional bottled lotions, new Vaseline Spray & Go Moisturizer delivers category changing innovation through the union of three special elements:
1. External Structure: Consists of an expertly-engineered, twist-lock actuator that is easy to press and prevents spills, as well as a contoured aluminum can that fits nicely in the hand
2. Internal Structure: Utilizes bag-on-valve technology for 360° non-aerosol spray delivery, using only compressed air
3. Formulation: Thin enough to spray, while utilizing the right balance of humectants and occlusives to deliver a non-sticky sensory experience, and effective moisturization. The formula contains multi-layer moisture complex and infuses moisture across all layers of skin – at the top, the core and deep down.
These features unite to deliver a targeted spray (approximately the width of a woman’s wrist) that spreads easily and evenly, and absorbs quickly with a few quick rubs.
“We know the number one reason women don’t use lotion more regularly is because of the wait time that comes with normal lotion application,” says Sabeen Fazli, Marketing Director, Personal Care, Unilever Gulf “That’s why we’re excited to be launching new Vaseline Spray & Go Moisturizer, a breakthrough innovation that offers women a quick and convenient moisturizing solution. Our goal is to make it easy for more women to incorporate lotion into their daily morning routines and keep their skin healthy.”
The Vaseline Spray & Go Moisturizer line includes three variants, each available in a 190ml can:
1. Vaseline Spray & Go Moisturizer Essential Healing: contains pure oat extract leaving the skin feeling healthy
2. Vaseline Spray & Go Moisturizer Aloe Fresh: contains pure aloe leaving the skin feeling fresh
3. Vaseline Spray & Go Moisturizer Cocoa Radiant: contains pure cocoa butter for glowing skin
Vaseline Spray & Go Moisturizer is available at all major supermarkets starting at AED 24.
Note: This is a press release, aiming at promotion to a wider audience. I am not compensated in any way for the publication of this post.