Germany’s top make-up brand Misslyn, successfully launched a complete collection of luxurious make-up in the Middle East, from foundation, lip balm to the newest eyeshadow palettes for a flawless, sexy, seductive and irresistible look. The exclusive event was organized by Misslyn’s exclusive distributor in the region, Life Cosmetics, and was held at the Al Murooj Rotana hotel in Dubai on 17th November.
Three core Misslyn products stole the spotlight: new must-have tinted lip balms for soft, shiny lips; long-lasting foundation that lasts up to 24 hours for a naturally fresh and flawless face; and three eye shadow palettes for an endless variety of eye make-up looks, from natural, classic or party style.
Aziza El Banna, General Manager of Life Cosmetics said: “As the Middle East’s largest and fastest growing market for cosmetics and personal care products and services, the UAE presents exceptional business potential for the global beauty and wellbeing industry. We foresee a great potential in the local market for Misslyn’s premium cosmetic products, which are natural and of high quality.“
According to a recent report by Euromonitor report, the Middle East and Africa region registered sales of $24.2billion for the beauty industry alone.
The newly-launched collection comprises of the following Misslyn products:
MISSLYN COLOR KISS SHINY LIP BALM
Tinted Lip Balm, Retractable
For baby-soft silky smooth lips, try the modern Misslyn lip balm which combines the power of a light-colored, translucent lipstick and the soothing feel of a lip balm in one product. Simply use this versatile product to achieve a perfect appearance in the twinkling of an eye – even without a mirror. A pleasant and delicate scent provides an excellent finish to this lip product.
MISSLYN ULTIMATE STAY MAKE UP
Long-Lasting Foundation That Lasts Up To 24 Hours For Normal To Oily Skin
For a fresh and flawless face, experience Misslyn’s Ultimate Stay Make Up which combines a matte finish and coverage with comfort and a feather-light texture. Each variant is tailor-made for the needs of normal to oily skin; with a surprisingly light texture that holds up to 24 hours. Once applied, it remains true to color with your complexion mattified, naturally radiant and glowing.
MISSLYN EYESHADOW PALETTE
An Endless Variety Of Looks, For A Natural, Classic Or Party Style
Three new Misslyn Eyeshadow Palettes can produce a magical transformation for your eyes. Each palette includes 12 different eyeshadow shades, offering many makeup variation possibilities. pearly shades, helps you achieve an endless variety of looks, for a natural, classic or party style. The palette is space-saving, and ist double-sided applicator is ideal for traveling.
All the Misslyn products can be purchased in these outlets: Centrepoint Mirdiff City Centre; Centrepoint Dubai Festival City; Centrepoint Sky Garden; Centrepoint Ras Al Khaimah; Lifestyle RAK Mall and Centrepoint Yas Mall, Abu Dhabi.
Misslyn is an innovative brand with core competence in nail- and eye-styling. The brand not only offers the biggest nail polish assortment in Europe, but also a full range of premium quality products with an outstanding price-performance ration. Misslyn‘s success story began in Italy over 30 years ago, followed by a successful expansion to France and Germany. Since then it has been a leading brand for nail and lash styling. In late 2010 Misslyn was acquired by the ARTDECO cosmetic group. With the brand’s relaunch in spring 2011 the existing segments were expanded and an innovative overall product range for eyes, lips and complexion at entry level prices was successfully introduced worldwide. Within just two years, Misslyn proved itself as a highly-promising cosmetics brand with a total of over 700 points of sale in Germany and a successful development in over 30 countries.
About Life Cosmetics
Life Cosmetics is the exclusive distributor of the finest internationally-acclaimed professional beauty brands in the entire GCC. They are the sole distributor of Misslyn cosmetics made from Germany which offer high quality products with an excellent value for money. Life Cosmetics has an excellent track record for the best customer satisfaction when it comes to providing the customers high-quality beauty products and services. The company is one of the most trusted and reliable source of nail and beauty products in the Gulf region with headquarters in Dubai, UAE.
Note: This is a press release, aiming at promotion to a wider audience. I am not compensated in any way for the publication of this post.